My learnings from Digital Marketing Internship Program by Digital Deepak
Eventhough I have been following Deepak kanakaraju who is more popular as Digital Deepak in the Digital Marketing world, from the past 3 years, I did not get an opportunity to work under his guidance and personal supervision. This is the right opportunity for people like me who are exited to enroll for digital courses but fail to maintain the same enthusiasm till the completion of the course. As Deepak sensed this, he took the time to design and implement this “12 Week Digital Marketing Internship” program. Just after the first class I got a feeling that I took the right decission to opt in for this Internship.
Key take aways from the 1st class:
Some important points that were discussed in the areas like Choosing the right Niche, Global Economy, AI effect on Digital Marketing, Market research, Keyword research etc..
1)”Deciding where to compete is half your success”. Metaphorically explained this concept with “Find the exact location of the Gold then you can dig”.
2)Market is ever expanding entity as new dependent areas are being tapped around any Flagship product.
3)Indian Economy is growing substantially giving room for enormous growth opportunities be it any field as it’s youth population demographics are huge.
4)Ironically “Debt” is the primary source of Financial activity in this Money-World.
5)The big and strong companies that flourished on Quality in delivery and uniqueness are immune to recession and inflation which are natural phenomena and the integral parts of any Country’s Economy.
Importance of communication is kept on pinnacle.
1)The must have skill is “Communication skill” as this helps to understand customers’ need and choice which in turn can help us serve our customers better and build trust, reputation, Brand value and eventualyy SALES.
2)Some tips to improve our communication skills suggested in the class were cultivating habbits like Reading daily(30 minutes), Listening to Podcasts, selected Youtube videos, Watching English Sitcoms and most importantly writing at least 500 words per day.
3)As everyone knows the cliche “Content is the King”. “Content” is the primary and elementary entity that people consume online and Search-Bots search.
The future of Digital Marketing
1)Digital marketing will not die. It is perennial because marketing will not die. The world is going Digital.
2)As needs and products are going up, new inventions are coming into picture to match with the demand. We definitely need better ways to market them.
3)AI can never replace Human to Human interaction which is the core of Marketing.
Integrated Digital Marketing model
1)Integrated Digital Marketing is the effective way of setting up your Digital Marketing system on Auto-Pilot mode and enhance the scope for Automation and scalling up your business to it’s ideal potential.
2)This model incorporates the key areas of Digital Marketing like Paid Advertising, Email Marketing, Content Marketing, SEO, Social Media Marketing and finally Sell & Convert.
Niche Selection
1)Your Ideal Niche should be a Combination of Talent, Passion & Market Demand
2)If you are everything to everyone, you will be nothing to no one. The Riches are in the Niches. These statements emphasizes on the importance of the Micro Niches.
Market Research
1)If you have identified a problem with your personal experience and there is no much help available in the market, that could be a lucrative business opportunity. If you can solve this problem, there is a lot of scope for you to earn through it. OYO rooms, BikeAdvice and AWS are some examples.
2)We can sense the pulse of the target customers by “Keyword Research” and promote our products based on it.
3)Some Keyword Tools: Adwords Keyword Tool, UberSuggest, Answer the Public, Ahrefs, Moz, SEMrush, Search Console, KeywordTool.io etc..
4)We can do some research about our competitors to withstand the contemporary competition and take viable steps.
5)We can search in “Google trends” to identify the hot and burning issues and trends.
These points are just a gist rather I would say Tip of the Iceberg when I consider the knowledge that has been shared. I am more exited and looking forward to attending the 2nd webinar that is going to be held on 2nd January 2020.
